Curiosity office.

By Ashley Alt

Wake up, check Facebook, check Instagram, check Twitter, go to work. Repeat. Sound familiar? It’s because you do it every day.

The digital space is an information-overload harbor on mindless social media, irrelevant celebrity disputes and pointless pop culture. The digital space isn’t to blame, though. We propel trivial conversation by feeding this mind-numbing phenomenon.

With the average adult in the U.S. spending six hours a day on digital media and teenagers online for nine hours a day, shouldn’t we be learning something through that astonishing amount of digital consumption? If you were to treat that cycle of digital expenditure as a diet, consensus would be that it’s a pretty poor diet. Could the decision of being physically healthy, the “I enjoy how I feel afterwards,” feeling be made with digital media?

If you’re ready to trade your pizza eating habit (i.e. scrolling through BuzzFeed) for a healthy alternative, we’re giving it to you before your friend claims they discovered it first, because it’s that good.

Curiosity is a new type of media company for the intellectually curious. It is a platform exploring topics you never knew about, providing tidbits of astute education and well-informed entertainment curated from expert interviews, cited facts and related videos. Covering subjects on art, business, science, history, design, food and so much more, any person visiting the Curiosity site is warranted to come away mind-blown, in the best way.

Think of it like the traditional FitBit. What started out as a tool quantifying physical activity became a factor for daily motivation. It was the role it played in shaping human behavior as a distinctive, motivational element in people’s lives. Curiosity is a new way to be motivated.

Curiosity Founder, CEO Gabe Vehovsky has separated himself from other startup founders very carefully and intelligently by knowing and practicing the power of effective storytelling. On a mission to creating a platform that makes learning something new every day easier and more fun than it’s ever been, the entrepreneur and his world-class team are hitting the ground running.

Vehovsky.

Vehovsky.

The demand for a new digital space

For a lot of people, education feels laborious. Learning conjures ties with work and memories of school that people are glad to have in their rearview mirror. Vehovsky, alongside his ambitious team, have set out to ensure every article adheres to the Curiosity standard of intelligent entertainment.

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The Curiosity creators have a firm belief as a company that the idea of lifelong learning is a skill that can be applied in every area of your life. Being an inquisitive person, asking the right questions, formulating good perspectives and having an appetite for information is very much a skill.

“I think most employers would say that having an employee that you would characterize as curious is a good one,” Vehovsky stated. “Those are people that seek answers to tough challenges, they demonstrate empathy, are creative and interesting to speak with.”

In 3-5 minutes, users will be comfortable representing themselves as intelligent on certain concepts in social settings.

“It’s a culture of inquisitiveness that we’re building,” Vehovsky said. “Just like we have a culture of sports and a culture of celebrity, we want to make learning a cultural norm.”

The Inspiration behind Curiosity

What inspired Vehovsky to start the Curiosity business was raising his three children. He admired how constantly curious they were, and wondered when adults stopped feeling that way.

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In addition to that lightbulb moment, Vehovsky has been in the knowledge space for 15 years in different capacities. Holding many leadership titles throughout his professional career, he knows a thing or two about business. Comparing Curiosity to major television networks National Geographic, Discovery and History, he has built Curiosity to be a next Gen version of a 3-5 minute visual, social, and mobile version of what National Geographic, Discovery and History have been doing really well on cable for the past several decades. That’s the vision behind the business.

“What we’re delivering to consumers conceptually is essentially the same,” he said. “We’re just doing it through a different medium in a different format on a different device in different ways. But we’re giving you the same core value.”

There is conversation about expanding the digital space into Curiosity Studios, possibly becoming an in-house education center down the road.

So if we’re going to allow the digital space to dominate our existence, why not beat the system by becoming smarter, potentially coming up with a groundbreaking idea?